This study examines the transformation of the Weather Change Wedding, a seasonal ritual once performed in Isparta, a city in present-day Western Turkey. Rooted in the symbolic marriage between the son of the cold northern wind, Poyraz, and the daughter of the mild southern wind, Lodos, the ritual aimed to alter the severe weather conditions that adversely affected the town. Initially organized by male-dominated guilds, with the participation of local notables and religious institutions, the ritual gradually evolved into a performance increasingly shaped by women. However, this transformation was not merely a matter of women filling a void left by men, nor did it represent a form of substitute agency. Rather, it was the result of a historically specific process shaped by structural changes, such as the rise of women’s labor in the carpet-weaving sector and demographic shifts triggered by World War I and the War of Independence, which tipped the gender balance toward women. This transformation, however, did not emerge as a form of resistance to patriarchal norms; it took shape within a gender regime in which those very norms were being renegotiated.