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“Well-Known and Sincerely Loved”: Banal Nationalism, Republican Pride, and Symbolic Ethnicity in Late Soviet Ukraine

Published online by Cambridge University Press:  21 July 2025

Fabian Baumann*
Affiliation:
Heidelberg Centre for Transcultural Studies, Heidelberg University, Heidelberg, Germany
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Abstract

This article argues that the late Soviet period saw a new form of Ukrainian nationhood emerge, one based less on ethno-historical commonalities than on territorial and institutional cohesion. Combining Michael Billig’s notion of “banal nationalism” with Alexei Yurchak’s analysis of “hypernormalized authoritative discourse,” it shows that Soviet Ukrainian leaders reproduced the assumption of Ukrainian nationhood even as they deprived it of concrete political and cultural content. While First Secretary Petro Shelest still promoted ethno-historical topoi alongside pride in Ukraine’s republican quasi-statehood, his successor Volodymyr Shcherbytsʹkyi preferred an image of Ukraine as a productive economic space free of ethnic specificity. Late Soviet Ukrainian banal nationalism left traces in everyday life, whether in sports reporting, school curricula, or in a specific visual language combining institutional emblems with politically empty ethnic symbols. During perestroika, late Soviet banal nationalism was appropriated and instrumentalized first by the national-democratic opposition, and later by “national communists.”

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Articles
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of Association for Slavic, East European, and Eurasian Studies.
Figure 0

Figure 1. The anthem and flag as new “institutional” national emblems of the Ukrainian SSR introduced after World War II. Note the embroidered pattern in the background as a nod to Ukraine’s folk traditions. Poster by O. Zaslavs’kyi, 1950. Source: Vasyl’ Kosiv, Ukraïns’ka identichnist’ u hrafichnomu dyzaini 1945–1989 rokiv (Kyiv, 2019), 123. Original in the Vernads’kyi National Library of Ukraine, Kyiv.

Figure 1

Figure 2. The “map-as-logo”: Maps such as this one showing Ukraine’s machine industry both depicted the Ukrainian SSR as a coherent economic space and helped turn the shape of Ukraine’s postwar territory into a symbol of nationhood. Source: P.V. Zamkovoi et al., Ukraina: obshchii obzor, Sovetskii Soiuz, geograficheskoe opisanie (Moscow, 1969), 210.

Figure 2

Figure 3. “Glory to our Free Fatherland, Reliable Bulwark of the Friendship of Peoples”: Propagandistic images produced for the 300-year anniversary of the Treaty of Pereiaslav standardized the allegorical depiction of Ukraine and Russia as two sisterly or brotherly figure, with Ukraine characterized by embroidered clothes, dark hair, and dark eyes. Poster by Koretskii, Ivanov, Savostiuk, and Uspenskii, 1954. Source: Ne boltai! Collection.

Figure 3

Figure 4. “Glory to Order-Bearing Ukraine”: In a typical late Soviet combination of ethnic and non-ethnic national symbols, this poster celebrates the republic’s reception of two Lenin orders (in itself an example of fossilized ideology). It depicts a wreathed dark-haired woman in vyshyvanka against a background of industrial technology, grain ears, and the Soviet Ukrainian flag. Poster by Hanna Valiuha, 1967. Source: Vasyl’ Kosiv, Ukraïns’ka identichnist’ u hrafichnomu dyzaini 1945–1989 rokiv (Kyiv, 2019), 200. Original in the Vernads’kyi National Library of Ukraine, Kyiv.

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