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A little goes a long way: grandparents’ experiences of grandchildren’s caring consumption practices

Published online by Cambridge University Press:  23 January 2026

Stephanie O’Donohoe*
Affiliation:
The University of Edinburgh Business School, Edinburgh, Scotland
Malene Gram
Affiliation:
Aalborg University Business School, Aalborg Ø, Denmark
*
Corresponding author: Stephanie O’Donohoe; Email: s.odonohoe@ed.ac.uk
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Abstract

Grandparenthood is widely understood as a valued identity in later life, associated with treasured grandparent–grandchild relationships. Although scholars highlight the importance of mutuality and bidirectional flows in these relationships, there is a need for qualitative research exploring grandparents’ experiences of receiving care from their grandchildren. Material goods and services are often bound up with practices of intergenerational care, although this has rarely been the focus of research on grandparent–grandchild relationships. Informed by theories of care and consumption practices, and in-depth interviews, this article addresses two questions: how did grandparents experience receiving care from grandchildren during the pandemic, and how were consumption practices bound up with those experiences? Participants described experiencing various kinds of care from grandchildren (toddlers to young adults), suggesting that they experienced grandchildren’s care – and caring consumption practices – as autonomous or embedded within parental caring practices. Both types of care appeared to foster grandparental wellbeing, by highlighting that grandparents matter to younger generations: even small acts of care were experienced in this way. This was a particularly powerful message during the pandemic, when many older people felt physically and emotionally vulnerable and othered by media discourse about their expendability. Beyond offering further insights into the experiences of older people during the pandemic, these findings contribute to understanding of intergenerational care between grandparents and grandchildren. They demonstrate how the complex and multi-directional circulation of care within families is bound up with material practices, and how experiencing even small acts of care from grandchildren can foster grandparents’ wellbeing.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press.
Figure 0

Figure 1. Grandchild care flows, mattering and wellbeing.