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Idea selection in design teams: a computational framework and insights in the presence of influencers

Published online by Cambridge University Press:  23 August 2022

Harshika Singh
Affiliation:
Department of Mechanical Engineering, Politecnico di Milano, Milan, Italy
Gaetano Cascini
Affiliation:
Department of Mechanical Engineering, Politecnico di Milano, Milan, Italy
Christopher McComb*
Affiliation:
Department of Mechanical Engineering, Carnegie Mellon University, Pittsburgh, PA, USA
*
Corresponding author C. McComb ccm@cmu.edu
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Abstract

Idea selection is crucial in design as it impacts the outcome of a project. A collaborative design activity could be considered as a social process where the interactions and individual states (such as the importance in the team and self-efficacy level) could affect decision-making. It is often seen in design teams that some individuals, referred to as ‘influencers’ in the article have more capacity to influence than others, hence they govern the team process for better or worse. Due to the limited work done in the past to study the effect of these influencers on design outcomes, the work aims at increasing the understanding by presenting some insights from its agent-based simulation. The simulation results show how different influencer team compositions affect design outcomes in terms of quality and exploration of the solutions. The idea selection starts with the agents who are ready with their solution in their ‘mind’. The work presented in this article describes a framework for simulating decision-making during idea selection by considering the influencer and majority effect. The empirical study presented in the article verifies the model logic, that is, the presence of influencer and the majority during idea selection and supports the assumption that individuals’ agreement on solutions proposed by other team members depends on the degree of influence and past agreement. The results of the simulation show that teams with well-defined influencers produced solutions with higher variety and had more uniform contributions from team members, but also produced solutions of lower quality.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - SA
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is used to distribute the re-used or adapted article and the original article is properly cited. The written permission of Cambridge University Press must be obtained prior to any commercial use.
Copyright
© The Author(s), 2022. Published by Cambridge University Press
Figure 0

Figure 1. Simulation layout of a design project.

Figure 1

Figure 2. Design team collaboration: study layout.

Figure 2

Figure 3. Flow of processes during idea selection in a design session.

Figure 3

Figure 4. Flowchart for merging similar solutions.

Figure 4

Figure 5. An example of a decision-making scenario during Idea selection.

Figure 5

Figure 6. An image showing one of the teams in action during the workshop.

Figure 6

Table 1. Questionnaire content

Figure 7

Figure 7. Pairwise count of the words that occurred when analysing answers to the open-ended question.

Figure 8

Figure 8. Correlation between agreement and influence (it shows the regression line and the size of the dots that indicate the number of data points).

Figure 9

Figure 9. Correlation between agreement and past agreement (it shows the regression line and the size of the dots that indicate the number of data points).

Figure 10

Figure 10. Spread of the proposed final solution.

Figure 11

Figure 11. Post hoc pairwise T-test after ANOVA to do pairwise comparisons of the spread values (Holm–Bonferroni correction was performed on the data before the T-tests and Conover’s tests).

Figure 12

Figure 12. EQI and LEQI of the teams with different influencers.

Figure 13

Figure 13. Post hoc pairwise T-test after ANOVA to do pairwise comparisons of the LEQI of the proposed solutions.

Figure 14

Figure 14. Final quality of the solution with the standard error of the teams with different numbers of influencers.

Figure 15

Figure 15. Post hoc Conover’s test used after Kruskal–Wallis to do pairwise comparisons on the final quality values.

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Figure 16. Single versus multiple solutions (3) final solution count (top)and quality (bottom).

Figure 17

Figure 17. Post hoc pairwise T-test after ANOVA to do pairwise comparisons of the quality of the 1(top) and multiple (bottom) proposed solutions to the controller agent.

Figure 18

Figure 18. Agreement values and final solution quality throughout the sessions.

Figure 19

Figure 19. Contribution distribution and average quality of the final solutions.

Figure 20

Figure 20. Post hoc Conover’s test used after Kruskal–Wallis to do pairwise comparisons on the contribution distribution values.

Figure 21

Figure 21. Session-wise mean influence value in teams.

Figure 22

Figure 22. Session-wise influence distribution in teams.

Figure 23

Table A1. The values of model parameters that were assigned when an idea generation activity starts