It is known that the parametric equation u'∊+ a∊u∊ = f, u∊ (0)= 0,with α ≦ a∊ ≦ β, for all ∊ > 0 and almost everywhere in a bounded domain Ω of ℝN, and f in L∞((0, T) × Ω), shows, at the limit, a memory effect. In this work the associated minimisation problem is considered and we describe how the memory effect appears in the Γ-limit, for the weak topology H1:(0, T; L2(Ω)) of the corresponding functional. The sequence a∊ has no dependence in time.