In settings of deep poverty and inequality, implementing policies that balance urgent needs with long-term development is crucial. What strategies are used to build public support for long-term oriented policies? Evidence shows that both left- and right-wing governments have played a role in the expansion of social policy. This article explores the context and meanings that governments with different ideologies assign to distributive policies, focusing on how these policies are communicated. In particular, I argue that ideology significantly shapes the framing presidents use when discussing and announcing social policies. Left-leaning governments emphasize social inclusion while right-leaning governments stress the productivity-enhancing aspects of these policies. Using text analysis techniques, including à la carte embeddings (ALC) this study analyzes presidential communications from Argentina, Uruguay, and Chile. The findings show how ideology drives communication strategies, revealing that in more polarized societies, presidents distinguish themselves more consistently through how they construct and communicate these policies.