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Advertisements of ultra-processed products outside food outlets: field evidence from Montevideo, Uruguay

Published online by Cambridge University Press:  19 March 2025

Gastón Ares
Affiliation:
Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass de Rutas 8 y 101 s/n. CP 91000, Pando, Uruguay
Florencia Alcaire
Affiliation:
Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass de Rutas 8 y 101 s/n. CP 91000, Pando, Uruguay
Gerónimo Brunet
Affiliation:
Espacio Interdisciplinario, Universidad de la República, José Enrique Rodó 1843, CP 11200, Montevideo, Uruguay
Tobias Otterbring*
Affiliation:
School of Business and Law, Department of Management, University of Agder, Universitetsveien 17, Kristiansand, Norway
María Costa
Affiliation:
Instituto Nacional de Alimentación, Ministerio de Desarrollo Social, Piedras 165, CP 11000, Montevideo, Uruguay
Sofía Verdier
Affiliation:
Instituto Nacional de Alimentación, Ministerio de Desarrollo Social, Piedras 165, CP 11000, Montevideo, Uruguay
María Rosa Curutchet
Affiliation:
Instituto Nacional de Alimentación, Ministerio de Desarrollo Social, Piedras 165, CP 11000, Montevideo, Uruguay
Luciana Bonilla
Affiliation:
Instituto Nacional de Alimentación, Ministerio de Desarrollo Social, Piedras 165, CP 11000, Montevideo, Uruguay
Sergio Turra
Affiliation:
Escuela de Nutrición, Universidad de la República, Av. Ricaldoni S/N, CP 11600, Montevideo, Uruguay
Fernanda Risso
Affiliation:
Escuela de Nutrición, Universidad de la República, Av. Ricaldoni S/N, CP 11600, Montevideo, Uruguay
Leticia Vidal
Affiliation:
Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass de Rutas 8 y 101 s/n. CP 91000, Pando, Uruguay
*
Corresponding author: Tobias Otterbring; Email: tobias.otterbring@uia.no
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Abstract

Objectives:

To evaluate the prevalence of advertisements for ultra-processed products outside food outlets in Montevideo (Uruguay) and explore the patterns of these advertisements across areas with different socio-economic statuses (SES).

Design:

Cross-sectional field survey of advertisements of ultra-processed products outside food outlets. The percentage of outlets featuring any type of advertisement of ultra-processed products on the exterior part of the outlets was calculated, at the aggregate level and separately by type of outlet and type of product. Comparisons were made considering the SES of the tract where outlets were located.

Setting:

106 census tracts in Montevideo, differing in geographical location and SES.

Participants:

Outlets selling foods and beverages, located within the selected census tracts.

Results:

30·7 % of the 1217 food outlets identified in the field survey featured some type of exterior advertisement of ultra-processed products. Sweetened beverages (specifically soda) were the most frequently advertised ultra-processed product category, followed by ice cream. After adjusting for the type of outlet, medium SES tracts exhibited the highest prevalence of ultra-processed product advertisements outside food outlets (36·0 %). Differences in the prevalence of advertisements of specific categories with SES were also found, which may reflect variations in the types and characteristics of food outlets.

Conclusions:

Results from this work suggest the frequent presence of exterior advertisements of ultra-processed products and highlight the need to develop effective policies to reduce their use as part of a comprehensive set of strategies to discourage the consumption of ultra-processed products.

Information

Type
Research Paper
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of The Nutrition Society
Figure 0

Figure 1. Distribution of the census tracts included in the sample (n 106), according to their socio-economic status (SES), in the city of Montevideo (Uruguay).

Figure 1

Table 1. Number of different types of food outlets in Montevideo (Uruguay) and percentage of outlets selling ultra-processed products (in parenthesis), at the aggregate level and by socio-economic status (SES) of census tracts

Figure 2

Figure 2. Word cloud showing the advertisements of ultra-processed products and brands registered by observers in the exterior of food outlets in the city of Montevideo (Uruguay).

Figure 3

Table 2. Percentage of food outlets featuring some type of exterior advertisement of ultra-processed products in the city of Montevideo (Uruguay), for the 106 census tracts included in the sample and separately for tracts of different socio-economic status (SES)

Figure 4

Figure 3. Distribution of outlets featuring outdoor advertisements of ultra-processed products within each group of census tracts (low, medium and high socio-economic status (SES)) in the city of Montevideo.

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