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The hidden costs of AI-assisted ideation: empirical findings on ChatGPT’s impact on novice designers’ creative confidence and design process

Published online by Cambridge University Press:  29 May 2026

Louise Krajcer
Affiliation:
Department of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology, Netherlands
Alice Schut
Affiliation:
Research Group Philosophy and Professional Practice, The Hague University of Applied Sciences, Netherlands
Pan Wang
Affiliation:
Department of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology, Netherlands
Arnold-Jan Quanjer
Affiliation:
Research Group Civic Technology, The Hague University of Applied Sciences, Netherlands
Milene Gonçalves*
Affiliation:
Department of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology, Netherlands
*
Corresponding author Milene Gonçalves m.guerreirogoncalves@tudelft.nl
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Abstract

Education, including in design, is at a crossroads with the rise of generative artificial intelligence (GenAI). Although its use is exponentially growing, there are concerns that its unreflective use may undermine the development of essential skills. Regarding creativity-specific contexts, its potential to either enhance or constrain cognitive processes and creative confidence remains underexplored. This study investigates ChatGPT’s impact on ideation among User Experience Design students (N = 35), focusing on their cognitive processes, creative confidence and idea creativity. In a within-group experiment, participants generated a total of 214 design concepts under conditions with and without ChatGPT. Data collected included pre-experiment self-report of ChatGPT usage, creative confidence measures, artifacts (sketches, collages, mind maps), experts’ assessment of creativity and post-experiment self-report on creative confidence, ideas and ideation process, along with interviews. Findings indicate that while ChatGPT enhanced convenience and speed, it was associated with dampened cognitive engagement, which may result in an increased reliance on the tool and possible decreased creative confidence, potentially triggering a cycle of dependency and reduced self-efficacy, warranting further longitudinal investigation. We finalize this article with recommendations for design education to integrate metacognitive training and encourage critical evaluation of AI use, thereby empowering novice designers as active, reflective creative thinkers.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. The conceptual framework considers the influence of ChatGPT on four interrelated dimensions.

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Figure 2. Data collection setup.

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Figure 3. Experiment procedure. Participants followed the activities and order above.

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Figure 4. Data collection timeline and data collected.

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Figure 5. Examples of concepts submitted by the participants.

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Figure 6. Data analysis per data collected.

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Table 1. Descriptive statistics subcategory A1 creative confidence items between condition

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Table 2. Results between-condition comparison subcategory A1 creative confidence

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Table 3. Subcategory A2: descriptive statistics creative confidence conditions vs baseline

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Table 4. Subcategory A2: results creative confidence experiment condition contrast with baseline

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Table 5. Subcategory B1: descriptive statistics design cognitive mechanisms items

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Table 6. Subcategory B1: results conditions-comparison of items of design cognitive mechanisms subcategory

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Table 7. Subcategory B2: descriptive statistics creative process experience items

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Table 8. Subcategory B2: results conditions-comparison of items of creative process experience items.

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Table 9. Category C: descriptive statistics artifact creativity

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Table 10. Category C: results conditions-comparison of items related to artifact creativity

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Figure 7. Overview of diverging methods artifacts in both experiment conditions.

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Figure 8. Speculative, theory-informed cycle of over-reliance on ChatGPT and reduced creative confidence.

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