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Association between parental motives for food choice and eating patterns of 12- to 13-year-old Norwegian children

Published online by Cambridge University Press:  04 October 2012

Inger M Oellingrath*
Affiliation:
Faculty of Health and Social Sciences, Department of Health Studies, Telemark University College, PO Box 201, 3914 Porsgrunn, Norway
Margrethe Hersleth
Affiliation:
Nofima – Norwegian Institute of Food, Fisheries and Aquaculture Research, Ås, Norway
Martin V Svendsen
Affiliation:
Department of Occupational and Environmental Medicine, Telemark Hospital, Skien, Norway
*
*Corresponding author: Email Inger.M.Oellingrath@hit.no
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Abstract

Objective

To determine (i) the importance of parents’ motives for everyday family food choices; and (ii) the relationship between parental food choice motives and eating patterns of 12- to 13-year-old children.

Design

Cross-sectional study. A modified version of the Food Choice Questionnaire was used to determine parental motives for food choices. The children's food and drink intake was reported by their parents using a retrospective FFQ. Eating patterns were derived using principal component analysis. The association between food choice motives and eating patterns was examined using multiple linear regression analysis.

Setting

Primary schools, Telemark County, Norway.

Subjects

In total, 1095 children aged 12–13 years and their parents.

Results

The parental motive ‘sensory appeal’ was the most important for food choice, followed by ‘health’, ‘convenience’, ‘natural content’ and ‘weight control’. The food choice motives were associated with the eating patterns of the children, independent of background variables. The motive ‘health’ was most strongly associated with a ‘varied Norwegian’ eating pattern, representing a diverse diet and regular meals, while the motive ‘convenience’ appeared to be the most important barrier to this eating pattern. ‘Weight control’ was not associated with the ‘varied Norwegian’ eating pattern.

Conclusions

To encourage parents to make healthy food choices for their children, health promotion activities should focus on the health benefits of a diverse diet and regular meals, rather than weight control. Recommended food products should be made more convenient and easily available for families with children.

Information

Type
Epidemiology
Copyright
Copyright © The Authors 2012 
Figure 0

Table 1 Summary of initial PCA of current parental food choice statements (varimax rotation, factor loadings >0·45). Parents of children aged 12–13 years, Telemark County, Norway, 2010

Figure 1

Table 2 Parental food choice motives (n 786) including thirty-three individual statements, calculated motive scores, standard deviation and internal reliability (Cronbach's alpha, Cr α). Parents of children aged 12–13 years, Telemark County, Norway, 2010

Figure 2

Table 3 Association (beta coefficients and 95 % confidence intervals) between parental food choice motive scores and children's eating pattern scores (n 786). Parents and children aged 12–13 years, Telemark County, Norway, 2010