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Preserving Cultural Identity and Moral Values Amid Globalisation: Field Research Within the UAE Higher Education

Published online by Cambridge University Press:  19 May 2026

Yousef Alhaj Bakkar
Affiliation:
College of Humanities and Sciences, Ajman University, Ajman City, UAE
Alaaeddin Alahmad*
Affiliation:
College of Humanities and Sciences, Ajman University, Ajman City, UAE
Abdullah Abdullatif
Affiliation:
College of Law, Ajman University, Ajman City, UAE
*
Corresponding author: Alaaeddin Alahmad; Email: a.alahmad@ajman.ac.ae
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Abstract

This study examines the role of families in preserving cultural identity and moral values amid globalisation, employing a mixed-methods approach, the research highlights how cultural identity and moral values can instil environmental responsibility and help generations to embrace the principle of sustainability. A survey with 208 respondents and 13 in-depth interviews were conducted in the community of the UAE Higher Education, in the United Arab Emirates. The key findings reveal that families remain the cornerstone of preserving values and cultural identity by promoting environmental responsibility. However, globalisation, particularly through social media and globalised education, threatens familial cohesion. Furthermore, the study highlights the duality of globalisation as both a disruptor and a potential enabler of hybrid cultural frameworks, calling for policy interventions to regulate digital content and promote sustainability, environmental responsibility and cultural awareness, while emphasising collaborative efforts across families, educators and policymakers. Through bridging the empirical gaps, this research offers actionable insights for sustaining cultural resilience in an interconnected world.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of Australian Association for Environmental Education
Figure 0

Figure 1. The stages of the explanatory sequential mixed method approach.

Figure 1

Figure 2. Demographic distribution of participants.

Figure 2

Table 1. Participants responses regarding the role of families in preserving culture

Figure 3

Figure 3. perceived challenges to cultural identity.