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Defining preventable birth defects: The March of Dimes’ new program of publicity, research fundraising, and advice for pregnant women (1953–1973)

Published online by Cambridge University Press:  15 August 2025

Heather Dron*
Affiliation:
Research Fellow, Sterilization and Social Justice Lab, UCLA Institute for Society & Genetics
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Argument

This article uses archival material to trace rising rhetoric about prenatal prevention of birth defects. I argue that the new philanthropic framing of “birth defects,” aimed to create a coherent category and scientifically prevent a complex array of intractable anatomical and functional disorders seen in infants and young children, with repercussions for women. Emphasis on scientific prevention of birth defects was built on networks of volunteers, fundraising activities, and philanthropic marketing models that had been developed for a crippling epidemic disease, polio. The National Foundation’s (NF) expansion to congenital malformations fit uneasily within the prior infectious disease eradication model, assuming that elimination of birth defects was a worthy and achievable goal. Scientific research fundraising, advice, and advocacy aims became entangled. Marketing of birth defects as a vast problem and looming undesirable outcome for all potentially pregnant women was shaped by philanthropic and professional domain expansion. The NF initially promised that funding scientific research innovation would yield a return on investment, with scientific research on pregnancy leading inevitably to elimination or repair of congenital malformations or medical rehabilitation. However, definitions of prenatal prevention were unstable, and prioritizing research and medical aid funds for the vast array of chronic conditions defined as their new target became a challenge. Framing birth defects as a public health crisis, such advocacy leveraged parents’ hopes and aspirations for their children’s future well-being towards fundraising for medical research and technologically mediated gatekeeping of bodily and functional differences.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Figure 1. Cartoon on the National Foundation’s Expanded Program in the Philadelphia Daily News, July 28, 1958.36

Figure 1

Figure 2. “Do’s and Don’ts for Expectant Mothers:” Pamphlet Warning Potentially Pregnant Women about Prenatal Risks, c196160