Hostname: page-component-6766d58669-fx4k7 Total loading time: 0 Render date: 2026-05-25T01:28:42.200Z Has data issue: false hasContentIssue false

An examination of willingness to participate and willingness to pay for a universal school food program in the Canadian context

Published online by Cambridge University Press:  20 September 2023

Suvadra Datta Gupta
Affiliation:
Department of Community Health & Epidemiology, University of Saskatchewan, HSC E-wing 3214, 107 Wiggins Road, Saskatoon, Saskatchewan S7N 5E5, Canada
Punam Pahwa
Affiliation:
Department of Community Health & Epidemiology, University of Saskatchewan, HSC E-wing 3214, 107 Wiggins Road, Saskatoon, Saskatchewan S7N 5E5, Canada Canadian Centre for Health and Safety in Agriculture (CCHSA), University of Saskatchewan, Saskatoon, Saskatchewan, Canada
Rachel Engler-Stringer*
Affiliation:
Department of Community Health & Epidemiology, University of Saskatchewan, HSC E-wing 3214, 107 Wiggins Road, Saskatoon, Saskatchewan S7N 5E5, Canada
*
*Corresponding author: Email rachel.engler-stringer@usask.ca
Rights & Permissions [Opens in a new window]

Abstract

Objective:

To examine parents’/caregivers’ willingness to participate and willingness to pay (WTP) for a cost-shared school food program (SFP) and its associated factors.

Design:

A quantitative survey design was used where WTP for a hypothetical SFP was elicited using a double-bounded dichotomous choice elicitation method. We used a double hurdle (logistic and truncated regression) model to examine WTP and positively or negatively associated factors.

Setting:

Saskatoon Public School Division elementary schools situated in high-, mid- or low-median-income neighbourhoods.

Participants:

Parents or caregivers of children attending grades 1 to grade 8 in the Saskatoon Public School Division elementary schools.

Results:

94 % respondents were willing to participate in a SFP while less than two-thirds of participants were willing to pay for such a program. Over 90 % respondents from all the socio-economic groups were willing to participate. Multiple household income earners, higher household income, higher number of children, household food security status and higher academic attainment of parents’/caregivers predicted greater willingness to pay. Mean willingness to pay was $4·68 (CAN), and households reporting moderate or severe food insecurity were likely to be willing to pay significantly less for a SFP.

Conclusion:

A cost-shared program might be financially sustainable in Canada if community characteristics such as household food insecurity status, economic participation of women and average household size are kept in mind while determining the price of the program.

Information

Type
Research Paper
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2023. Published by Cambridge University Press on behalf of The Nutrition Society
Figure 0

Table 1 List of covariates used to understand respondent’s willingness to participate and pay in a universal and cost-shared school meal program

Figure 1

Table 2 Frequency and mean/percentage of survey population by household characteristics, parental attributes and socio-economic factors

Figure 2

Fig. 1 Summary statistics for the willingness to pay module

Figure 3

Table 3 Frequency distribution and χ2 analysis of the willingness to participate and willingness to pay by household characteristics, parental attributes and socio-economic factors

Figure 4

Table 4 Factors associated with willingness to participate in a cost-shared school meal program in Saskatoon, Canada (estimates of odds ratios and 95 % confidence intervals (CI))

Figure 5

Table 5 Factors associated with willingness to pay in a cost-shared school meal program in Saskatoon, Canada (estimates of odds ratios and coefficients) based on double hurdle model