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Responsive media: media experiences in the age of thinking machines

Published online by Cambridge University Press:  10 May 2017

Bo Begole*
Affiliation:
Media Technologies Lab Head, Huawei R&D, Santa Clara, CA, USA
*
Corresponding author: B. Begole Email: bo@begole.net

Abstract

This discussion of responsive media provides a perspective on the future of media experiences that are increasingly responsive to users' preference, alertness and their physical, digital, and social environment. By examining a range of future scenarios combining virtual-, remote-, and augmented-reality, autonomous vehicles, digital assistants and robots, we see that the responsiveness of media is what provides the key value. To reach the ultimate goal of augmented innovation in which thinking machines supplement humans, there are a number of technological and user-experience challenges that the research community needs to resolve. These challenges fall into a few key categories: throughput, latency, perception, intelligence, and interaction. While some challenges may be tackled purely technologically, others require insights from sociology and psychology to break new ground. The paper concludes that intelligent, responsive media will not fully supplant human intelligence, but will increasingly serve as augmentation to human creativity.

Information

Type
Industrial Technology Advances
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - SA
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-Share A like licence (http://creativecommons.org/licenses/by-nc-sa/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the same Creative Commons licence is included and the original work is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use.
Copyright
Copyright © The Authors, 2017
Figure 0

Fig. 1. Responsive media contains the core media technologies that enable a number of computing platforms, products, and services.

Figure 1

Table 1. Theoretical maximum data rate of human visual perception. Boldface indicates maximum theoretical visual data rate of human vision (without allowing head or body motion).

Figure 2

Table 2. Progression of paradigms by which computers understand human users' intentions.

Figure 3

Fig. 2. Abstract conversation model of a human salesperson interacting with prospective customers.