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Rationalisation of meat consumption in New Zealand adolescents

Published online by Cambridge University Press:  05 August 2021

Kelly R Latimer
Affiliation:
Department of Human Nutrition, University of Otago, Dunedin, New Zealand
Meredith C Peddie
Affiliation:
Department of Human Nutrition, University of Otago, Dunedin, New Zealand
Tessa Scott
Affiliation:
Department of Human Nutrition, University of Otago, Dunedin, New Zealand
Jillian J Haszard*
Affiliation:
Division of Sciences, University of Otago, P.O. Box 56, Dunedin 9054, New Zealand
*
*Corresponding author: Email jill.haszard@otago.ac.nz
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Abstract

Objective:

This study aimed to describe meat consumption rationalisation and relationships with meat consumption patterns and food choice motivations in New Zealand adolescents.

Design:

This was a cross-sectional study of adolescents from high schools across New Zealand. Demographics, dietary habits, and motivations and attitudes towards food were assessed by online questionnaire and anthropometric measurements taken by researchers. The 4Ns questionnaire assessed meat consumption rationalisation with four subscales: ‘Nice’, ‘Normal’, ‘Necessary’ and ‘Natural’.

Setting:

Nineteen secondary schools from eight regions in New Zealand, with some purposive sampling of adolescent vegetarians in Otago, New Zealand.

Participants:

Questionnaires were completed by 385 non-vegetarian and vegetarian (self-identified) adolescents.

Results:

A majority of non-vegetarian adolescents agreed that consuming meat was ‘nice’ (65 %), but fewer agreed that meat consumption was ‘necessary’ (51 %). Males agreed more strongly than females with all 4N subscales. High meat consumers were more likely to agree than to disagree that meat consumption was nice, normal, necessary and natural, and vegetarians tended to disagree with all rationalisations. Adolescent non-vegetarians whose food choice was motivated more by convenience, sensory appeal, price and familiarity tended to agree more with all 4N subscales, whereas adolescents motivated by animal welfare and environmental concerns were less likely to agree.

Conclusions:

To promote a reduction in meat consumption in adolescents, approaches will need to overcome beliefs that meat consumption is nice, normal, necessary and natural.

Information

Type
Research paper
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2021. Published by Cambridge University Press on behalf of The Nutrition Society
Figure 0

Table 1 Demographic and anthropometric characteristics of all participants (n 385)

Figure 1

Table 2 Demographic and anthropometric predictors of meat consumption rationalisation in non-vegetarians (n 337)

Figure 2

Fig. 1 Box plots of meat rationalisation scores by self-identified vegetarian status (n 337 non-vegetarians and n 48 vegetarians). Each subscale is scored using a seven-point scale from strongly disagree to strongly agree about eating meat so that a score of 4 corresponded to ‘neither agree nor disagree’ (indicated by the dashed line)

Figure 3

Table 3 Differences in meat consumption rationalisation by meat consumption patterns* (n 377)

Figure 4

Table 4 Correlations* between food choice motivations† and rationalisation of meat consumption in non-vegetarians (n 337)