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Gender, Candidate Emotional Expression, and Voter Reactions During Televised Debates

Published online by Cambridge University Press:  19 July 2021

CONSTANTINE BOUSSALIS*
Affiliation:
Trinity College Dublin, Ireland
TRAVIS G. COAN*
Affiliation:
University of Exeter, United Kingdom
MIRYA R. HOLMAN*
Affiliation:
Tulane University, United States
STEFAN MÜLLER*
Affiliation:
University College Dublin, Ireland
*
Constantine Boussalis, Assistant Professor, Department of Political Science, Trinity College Dublin, Ireland, boussalc@tcd.ie.
Travis G. Coan, Senior Lecturer, Department of Politics and the Exeter Q-Step Centre, University of Exeter, United Kingdom, t.coan@exeter.ac.uk.
Mirya R. Holman, Associate Professor, Department of Political Science, Tulane University, United States, mholman@tulane.edu.
Stefan Müller, Assistant Professor and Ad Astra Fellow, School of Politics and International Relations, University College Dublin, Ireland, stefan.mueller@ucd.ie.
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Abstract

Voters evaluate politicians not just by what they say, but also how they say it, via facial displays of emotions and vocal pitch. Candidate characteristics can shape how leaders use—and how voters react to—nonverbal cues. Drawing on role congruity expectations, we study how the use of and reactions to facial, vocal, and textual communication in political debates varies by candidate gender. Relying on full-length videos of four German federal election debates (2005–2017) and a minor party debate, we use video, audio, and text data to measure candidate facial displays of emotion, vocal pitch, and speech sentiment. Consistent with our expectations, Angela Merkel expresses less anger than her male opponents, but she is just as emotive in other respects. Combining these measures of emotional expression with continuous responses recorded by live audiences, we find that voters punish Merkel for anger displays and reward her happiness and general emotional displays.

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Research Article
Creative Commons
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This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s), 2021. Published by Cambridge University Press on behalf of the American Political Science Association
Figure 0

Figure 1. Theoretical Expectations

Figure 1

Figure 2. Average Confidence Scores for Emotional Displays

Figure 2

Figure 3. Candidate-Level Emotions for Main DebatesNote: Prais–Winsten linear regression (Models 1–4) and probit regression (Models 5–6) results of per-second average confidence scores of happiness, anger, non-neutral facial displays, sentiment, and per-second candidate heightened vocal pitch (+1 and +1.5 SD above candidate mean). All models include utterance fixed effects and statement-level controls for masculine, feminine, and “none” debate topics, with neutral topics as the reference category. The x-axes are rescaled for each model to display estimates; see Tables A3–A6 for coefficients. Horizontal bars show 90% and 95% confidence intervals.

Figure 3

Figure 4. Candidate-Level Results for the 2017 Minor Party DebateNote: Prais–Winsten linear regression (Models 1–4) and probit regression (Models 5–6). All models include utterance fixed effects and statement-level controls for gendered topics. The x-axes are rescaled for each model. Coefficients are displayed in Table A11. Horizontal bars show 90% and 95% confidence intervals.

Figure 4

Figure 5. Voter Reactions to Candidate Emotions, Main DebatesNote: Panel (a) includes reactions to happiness and anger; panel (b) displays reactions to non-neutral facial emotional expression. Estimates of the cumulative effect (across four lags) of the key textual, vocal, and facial variables of interest (see Tables A7 and A8 for full results). All models include control variables for the gender, age, party identification, political knowledge, and political interest of respondents. The horizontal bars show 90% and 95% confidence intervals.

Figure 5

Figure 6. Voter Reactions to Facial Emotions, Sentiment, and Vocal PitchNote: Separate models of reactions to Merkel (left-hand panel) and male competitor (right-hand panel). See Tables A9 and A10 for full results.

Figure 6

Figure 7. Voter Reactions to Candidate Emotions, Minor Parties DebateNote: Estimate of the cumulative effect (across four lags) of the key facial, sentiment, and vocal pitch variables of interest. See Figure A16 for non-neutral emotions and Table A12 for full results. 90% and 95% confidence intervals.

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