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Vulnerability Appeals in the COVID-19 Pandemic: Insights from a National Survey Experiment

Published online by Cambridge University Press:  31 October 2024

Jac M. Larner*
Affiliation:
School of Law and Politics, Cardiff University, Cardiff, Wales, UK
Joshua R. Thorp
Affiliation:
Department of Political Science, University of Michigan, Ann Arbor, MI, USA
*
Corresponding author: Jac M. Larner; Email: larnerjm@cardiff.ac.uk
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Abstract

This study explores the impact of vulnerability appeals during the COVID-19 pandemic using a nationally representative, preregistered survey experiment (N = 4,087) conducted in mid-2021. We explore whether providing citizens with information about the vulnerability of ethnic minority and disabled citizens to COVID-19 fosters empathy and increased support for behavioral restrictions. We observe minimal statistically significant or substantive effects, although the presence of subtle effects cannot be entirely ruled out. We identify some limited indications that individuals with disabilities exhibit increased support for restrictions when exposed to information about the vulnerability of disabled people to COVID-19, but these effects are inconsistent. Therefore, our findings provide limited evidence to confirm or rule out that using vulnerability appeals alone is effective for influencing public attitudes toward behavioral restrictions. The findings point toward avenues for future research, including a closer examination of heterogeneous responses to public health messaging among population subgroups.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2024. Published by Cambridge University Press on behalf of American Political Science Association
Figure 0

Figure 1. Number of appeals encouraging citizens to follow restrictions to protect Black and minority ethnic, and disabled people, made during Senedd plenary speeches and First Minister televised briefings between March 1, 2020 and May 31, 2021.

Figure 1

Figure 2. Daily cases (people who have had at least one positive COVID-19 test result) and deaths in Wales in 2021 (Public Health Wales, 2022).

Figure 2

Table 1. Experimental manipulation

Figure 3

Figure 3. Effect of vulnerability treatments on outcome measures. Shown with 95% and 99% confidence intervals. Regression tables reported in Section E of the Supplementary Materials.

Figure 4

Figure 4. Treatment interacted with Disability. Shown with 95% and 99% confidence intervals. Regression tables reported in Section E of the Supplementary Materials.

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