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Parents’ food choice motives and their associations with children’s food preferences

Published online by Cambridge University Press:  02 June 2014

Catherine G Russell*
Affiliation:
Faculty of Health, University of Technology, Sydney, Level 7, 235 Jones Street, Ultimo NSW 2007 (PO Box 123), Australia
Anthony Worsley
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Melbourne, Australia
Djin G Liem
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Melbourne, Australia
*
* Corresponding author: Email georgina.russell@uts.edu.au
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Abstract

Objective

The objective was to investigate parents’ motives for selecting foods for their children and the associations between these motives and children’s food preferences.

Design

Cross-sectional survey. A modified version of the Food Choice Questionnaire was used to assess parents’ food choice motives. Parents also reported children’s liking/disliking of 176 food and beverage items on 5-point Likert scales. Patterns of food choice motives were examined with exploratory principal component analysis. Associations between motives and children’s food preferences were assessed with linear regression while one-way and two-way ANOVA were used to test for sociodemographic differences.

Setting

Two Australian cities.

Subjects

Parents (n 371) of 2–5-year-old children.

Results

Health, nutrition and taste were key motivators for parents, whereas price, political concerns and advertising were among the motives considered least important. The more parents’ food choice for their children was driven by what their children wanted, the less children liked vegetables (β =−0·27, P<0·01), fruit (β=−0·19, P<0·01) and cereals (β=−0·28, P<0·01) and the higher the number of untried foods (r=0·17, P<0·01). The reverse was found for parents’ focus on natural/ethical motives (vegetables β=0·17, P<0·01; fruit β=0·17, P<0·01; cereals β=0·14, P=0·01). Health and nutrition motives bordered on statistical significance as predictors of children’s fruit and vegetable preferences.

Conclusions

Although parents appear well intentioned in their motives for selecting children’s foods, there are gaps to be addressed in the nature of such motives (e.g. selecting foods in line with the child’s desires) or the translation of health motives into healthy food choices.

Information

Type
Research Papers
Copyright
Copyright © The Authors 2014 
Figure 0

Table 1 Demographic characteristics of the sample of parents (n 371) of 2–5-year-old children, Melbourne and Adelaide, Australia

Figure 1

Table 2 Summary statistics from the exploratory principal components analysis of parents’ snack food choice motive items; sample of parents (n 371) of 2–5-year-old children, Melbourne and Adelaide, Australia

Figure 2

Table 3 Descriptive results from the factor analysis of parents’ snack food choice motive items; sample of parents (n 371) of 2–5-year-old children, Melbourne and Adelaide, Australia

Figure 3

Table 4 Children’s mean liking for each food group from the Australian Guide to Healthy Eating, measured on a 5-point Likert scale (1=‘dislike extremely’, 5=‘like extremely’); sample of parents (n 371) of 2–5-year-old children, Melbourne and Adelaide, Australia

Figure 4

Table 5 Results from linear regression analyses showing relationships between parents’ food choice motives and measures of children’s food preferences; sample of parents (n 371) of 2–5-year-old children, Melbourne and Adelaide, Australia