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The organization of semantic associations between senses in language

Published online by Cambridge University Press:  18 April 2024

Jorge A. Alvarado*
Affiliation:
Department of Industrial Engineering, Pontificia Universidad Javeriana, Bogotá, Colombia
Carlos Velasco
Affiliation:
Department of Marketing, Centre for Multisensory Marketing, BI Norwegian Business School, Oslo, Norway
Alejandro Salgado
Affiliation:
Centro de estudios superiores de administración, CESA, Bogotá, Colombia
*
Corresponding author: Jorge A. Alvarado; Email: jorge.alvarado@javeriana.edu.co
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Abstract

Distributional semantic representations were used to investigate crossmodal correspondences within language, offering a comprehensive analysis of how sensory experiences interconnect in linguistic constructs. By computing semantic proximity between words from different sensory modalities, a crossmodal semantic network was constructed, providing a general view of crossmodal correspondences in the English language. Community detection techniques were applied to unveil domains of experience where crossmodal correspondences were likely to manifest, while also considering the role of affective dimensions in shaping these domains. The study revealed the existence of an architecture of structured domains of experience in language, whereby crossmodal correspondences are deeply embedded. The present research highlights the roles of emotion and statistical associations in the organization of sensory concepts across modalities in language. The domains identified, including food, the body, the physical world and emotions/values, underscored the intricate interplay between the senses, emotion and semantic patterns. These findings align with the embodied lexicon hypothesis and the semantic coding hypothesis, emphasizing the capacity of language to capture and reflect crossmodal correspondences’ emotional and perceptual subtleties in the form of networks, while also revealing opportunities for further perceptual research on crossmodal correspondences and multisensory integration.

Information

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2024. Published by Cambridge University Press
Figure 0

Figure 1. Effects of raw cosine distance vs. scaled cosine distance.Note: White circles represent auditory words; dark grey circles represent haptic words. Dotted oval depicts words that are close to pulsing depending on the selected distance metric. In panel a, raw cosine distance was used; in panel b, scaled cosine distance.

Figure 1

Figure 2. Example of complete bipartite graph and sparse graph.White circles represent selected auditory words; dark grey circles represent selected haptic words. In panel (a), a complete bipartite graph is formed with scaled cosine distance among words; in panel (b), after selecting a threshold for closeness, less than half the relationships remain, leading to a sparse graph where even some words are isolated.

Figure 2

Table 1. Final word example information by modality

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Table 2. Selection of words by modality

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Figure 3. Words in the domains of experience.Words belonging to each domain of experience. Colors indicate the dominant modality of word, as calculated by Lynott and Conell (2009). Word size is proportional to the centrality of the word in the network.

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Figure 4. Detailed network of the two largest domains of experience. (a) Domain 2.Domain 2 – Nature as an example of the matches uncovered in the five sensory modalities (visual, haptic, auditory, gustatory, and olfactory). Links between words indicate semantic closeness. Colors indicate the dominant modality of word, as calculated by Lynott and Conell (2009). In Domain 2 from left to right, four clear zones are visible. At the extreme lower left, there are mostly haptic and visual words related to mass and size (examples: immense, heavy and large); at the inner lower left, a highly crossmodal zone connected to roughness, and, in general, negative valence words (examples: painful, smelly, ugly, harsh, bitter) is visible. At the inner upper right, atmospheric patterns related to temperature, humidity and light (examples: chilly, stormy, cool, warm, slippery) stand out. Finally, at the extreme right, predominantly visual qualities connected with the central words quiet and cool are found. (b) Domain 4.Domain 4 – People as an example of the matches uncovered in the five sensory modalities (visual, haptic, auditory, gustatory and olfactory). Links between words indicate semantic closeness. Colors indicate the dominant modality of word, as calculated by Lynott and Conell (2009). In Domain 4, we detected three specific zones. The word orangey shows a color-related zone (examples: blue, beige, pink, blonde) to the left. On the right, the words spiky and leathery lead to an upper zone mostly related with textures (examples: blotchy, mottled) and shape-related words (examples: rectangular, globular, speckled) whereas the words bristly and husky lead to a lower zone connected with animal and human body properties (examples: fatty, sweaty, hairy, snarling and scrawny).

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Table 3. Domains of experience association with modalities (standardized residuals)

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Figure 5. Error bars of valence, arousal and dominance for each domain of experience.Middle point depicts the average of each emotional feature in the group; emotional features range from 0 to 1. Upper and lower limits are limits with 95% of confidence, Bonferroni corrected.

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Table 4. Domains of experience features

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Figure 6. Characterization of domains of experience.X-axis depicts valence. The Y-axis depicts dominance. Point size shows arousal. Values of the variables are in the range [0, 1]. Predominant significant sense (i.e. the sense with higher positive residual as shown in Table 2) is depicted aside the domain of experience. Icons of senses by Takao Umehara from NounProject.com.

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Table 5. Purity of communities after robustness assessment