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Am I right? Investigating the moderating effects of trait empathy and attitudes toward sustainability on the accuracy of novice designers’ concept evaluations in sustainable design

Published online by Cambridge University Press:  21 July 2025

Mohammad Alsager Alzayed
Affiliation:
Industrial and Management Systems Engineering, Kuwait University , Kuwait City, Kuwait
Elizabeth Starkey
Affiliation:
Engineering Design, The Pennsylvania State University, University Park, PA, USA
Sarah C. Ritter
Affiliation:
Engineering Design, The Pennsylvania State University, University Park, PA, USA
Rohan Prabhu*
Affiliation:
Mechanical Engineering, Lafayette College , Easton, PA, USA
*
Corresponding author Rohan Prabhu prabhur@lafayette.edu
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Abstract

Designers often rely on their self-evaluations – either independently or using design tools – to make concept selection decisions. When evaluating designs for sustainability, novice designers, given their lack of experience, could demonstrate psychological distance from sustainability-related issues, leading to faulty concept evaluations. We aim to investigate the accuracy of novice designers’ self-evaluations of the sustainability of their solutions and the moderating role of their (1) trait empathy and (2) their beliefs, attitudes and intentions toward sustainability on this accuracy. We conducted an experiment with first-year engineering students comprising a sustainable design activity. In the activity, participants evaluated the sustainability of their own designs, and these self-evaluations were compared against expert evaluations. We see that participants’ self-evaluations were consistent with the expert evaluations on the following sustainable design heuristics: (1) longevity and (2) finding wholesome alternatives. Second, trait empathy moderated the accuracy of self-evaluations, with lower levels of fantasy and perspective-taking relating to more accurate self-evaluations. Finally, beliefs, attitudes and intentions toward sustainability also moderated the accuracy of self-evaluations, and these effects vary based on the sustainable design heuristic. Taken together, these findings suggest that novice designers’ individual differences (e.g., trait empathy) could moderate the accuracy of the evaluation of their designs in the context of sustainability.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Figure 1. Overview of our research aim in this paper.

Figure 1

Figure 2. Overview of our experimental procedure.

Figure 2

Figure 3. Example of an AHP generated by a participant to prioritize customer needs.

Figure 3

Table 1. Model statistics and parameter estimates correlating self-evaluations to expert evaluations.

Figure 4

Table 2. Model statistics and parameter estimates testing the moderating effects of trait empathy.

Figure 5

Table 3. Results for post-hoc testing of moderation effects for models with significant interaction effects.

Figure 6

Table 4. Model statistics and parameter estimates testing the moderating effects of attitudes toward sustainability.

Figure 7

Table 5. Results for post-hoc testing of moderation effects for models with significant interaction effects.