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Uncertainty Driven Action (UDA) model: A foundation for unifying perspectives on design activity

Published online by Cambridge University Press:  15 December 2017

Philip Cash*
Affiliation:
Department Of Management Engineering Technical University of Denmark, DK-2800 Lyngby, Denmark
Melanie Kreye
Affiliation:
Department Of Management Engineering Technical University of Denmark, DK-2800 Lyngby, Denmark
*
Email address for correspondence: pcas@dtu.dk
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Abstract

This paper proposes the Uncertainty Driven Action (UDA) model, which unifies the fragmented literature on design activity. The UDA model conceptualises design activity as a process consisting of three core actions: information action, knowledge-sharing action, and representation action, which are linked via uncertainty perception. The foundations of the UDA model in the design literature are elaborated in terms of the three core actions and their links to designer cognition and behaviour, utilising definitions and concepts from Activity Theory. The practical relevance and theoretical contributions of the UDA model are discussed. This paper contributes to the design literature by offering a comprehensive formalisation of design activity of individual designers, which connects cognition and action, to provide a foundation for understanding previously disparate descriptions of design activity.

Information

Type
Review Article
Creative Commons
Creative Common License - CCCreative Common License - BY
Distributed as Open Access under a CC-BY 4.0 license (http://creativecommons.org/licenses/by/4.0/)
Copyright
Copyright © The Author(s) 2017
Figure 0

Figure 1. Human activity composed of multiple aggregate levels built on a generic, unitary action/cognition foundation.

Figure 1

Table 1. Overview of formalisms associated with design activity, categorised with respect to their related core actions

Figure 2

Figure 2. The UDA model linking internal metacognitive uncertainty perception (red) and cognitive processing (grey), and externally enacted information, knowledge-sharing, and representation actions (black). As a whole, the UDA model composes one ‘building block’ denoted by Note 2 in Figure 1.

Figure 3

Figure 3. Possible progressions allowed by the UDA model, and an example sequence of actions linked by evolving uncertainty perception (UP$_{\text{n}}$). Here each action cycle in the sequence is a single iteration of the UDA model and together they form the foundation for activity as explained in Figure 1.