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Reducing meat consumption in the USA: a nationally representative survey of attitudes and behaviours

Published online by Cambridge University Press:  26 March 2018

Roni A Neff*
Affiliation:
Department of Environmental Health & Engineering, Johns Hopkins Bloomberg School of Public Health, 615 N. Wolfe Street, Baltimore, MD 21205, USA Department of Health Policy & Management, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA
Danielle Edwards
Affiliation:
Department of Health Policy & Management, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA
Anne Palmer
Affiliation:
Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA Department of Health, Behavior, & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA
Rebecca Ramsing
Affiliation:
Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA
Allison Righter
Affiliation:
School of Culinary Science & Nutrition, The Culinary Institute of America, Hyde Park, NY, USA
Julia Wolfson
Affiliation:
Department of Health Management and Policy, University of Michigan School of Public Health, Ann Arbor, MI, USA
*
*Corresponding author: Email rneff1@jhu.edu
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Abstract

Objective

Excess meat consumption, particularly of red and processed meats, is associated with nutritional and environmental health harms. While only a small portion of the population is vegetarian, surveys suggest many Americans may be reducing their meat consumption. To inform education campaigns, more information is needed about attitudes, perceptions, behaviours and foods eaten in meatless meals.

Design

A web-based survey administered in April 2015 assessed meat reduction behaviours, attitudes, what respondents ate in meatless meals and sociodemographic characteristics.

Setting

Nationally representative, web-based survey in the USA.

Subjects

US adults (n 1112) selected from GfK Knowledgeworks’ 50 000-member online panel. Survey weights were used to assure representativeness.

Results

Two-thirds reported reducing meat consumption in at least one category over three years, with reductions of red and processed meat most frequent. The most common reasons for reduction were cost and health; environment and animal welfare lagged. Non-meat reducers commonly agreed with statements suggesting that meat was healthy and ‘belonged’ in the diet. Vegetables were most often consumed ‘always’ in meatless meals, but cheese/dairy was also common. Reported meat reduction was most common among those aged 45–59 years and among those with lower incomes.

Conclusions

The public and environmental health benefits of reducing meat consumption create a need for campaigns to raise awareness and contribute to motivation for change. These findings provide rich information to guide intervention development, both for the USA and other high-income countries that consume meat in high quantities.

Information

Type
Research Papers
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
Copyright © The Authors 2018
Figure 0

Table 1 Demographic characteristics generally and by ‘meat reducers’ in a nationally representative adult sample: USA, 2015

Figure 1

Table 2 Frequency of meat consumption in the past week, and reported reduction in the past three years (all respondents), in a nationally representative adult sample: USA, 2015

Figure 2

Table 3 Predictors of self-reported meat reduction in a nationally representative adult sample: USA, 2015

Figure 3

Fig. 1 Reasons for meat reduction by income (, <$US 40 000; , ≥$US 40 000; , overall) in a nationally representative adult sample: USA, 2015. Figure depicts the stratified results for percentage indicating each item was a reason for meat reduction, by income. P values reflect χ2 for cross-tabulation: *P<0·05, **P<0·01, ***P<0·001

Figure 4

Fig. 2 Non-meat reducers’ agreement with statements reflecting possible reasons for non-reduction by gender (, female; , male; , total) in a nationally representative adult sample: USA, 2015. Figure depicts stratified results for percentage who ‘agree’ plus ‘strongly agree’ by gender. P values reflect cross-tabulation comparison across all response options: *P<0·05, **P<0·01, ***P<0·001

Figure 5

Fig. 3 Reported frequency of foods eaten in non-meat meals, for (a) non-meat reducers and (b) meat reducers (, often; , always), in a nationally representative adult sample: USA, 2015. Figure depicts stratified percentage of ‘often’ and ‘always’ responses to the question ‘For meals without meat, how often do you eat _____’, by meat reduction behaviour

Figure 6

Fig. 4 Approaches to reducing meat consumption (, <$US 40 000; , ≥$US 40 000) in a nationally representative adult sample: USA, 2015. Figure depicts the stratified results for percentage indicating each item was an approach to reducing meat reduction, by income

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