The government's Public Health White Paper for England sets out a utopianvision of how to prevent and remedy mental health problems. The publichealth approach relies on primary prevention, promoting individualresponsibilities and resilience, while also sustaining existing services andtackling inequalities. These ambitions are consistent with the preventivepsychiatric paradigm, and with the best of evidence-based psychiatricpractice. Although the evidence on cost-effectiveness of public mentalhealth interventions is growing, the challenge is to ensure that specialistknowledge informs policy, practice and research so that inequalities are notcompounded. Specialist mental health professionals are needed to inform andlead public health reforms.