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Much Ado About Nothing: The Birth, Life, and Death of the No Labels Party in a Purple State

Published online by Cambridge University Press:  03 March 2026

Michael Bitzer
Affiliation:
Catawba College , United States
Christopher A. Cooper
Affiliation:
Western Carolina University , United States
Whitney Ross Manzo
Affiliation:
Meredith College , United States
David McLennan
Affiliation:
Meredith College , United States
Susan Roberts
Affiliation:
Davidson College , United States
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Abstract

The No Labels Party emerged with claims that it could interrupt the traditional two-party system in the United States. The political science literature on third parties would seem to challenge this assertion, highlighting the difficulty of altering the party ecosystem. In this article we use behavioral and attitudinal data to better understand the life cycle of the No Labels Party in North Carolina. We find that, although it became the second-largest third party (after the Libertarian Party), it struggled to gain and maintain party membership. The plurality of party switchers to the No Labels Party come from the ranks of Unaffiliated, not from the two major parties. Further, attitudinal data reveal that North Carolinians were largely uninformed and agnostic about No Labels. In the end, the No Labels Party’s demise was easily predicted. Despite a rise in independent/unaffiliated party registrants and identifiers, the two-party system is here to stay.

Information

Type
Article
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of American Political Science Association
Figure 0

Figure 1 Third Party Share of NC Registered Voters, September 2023 to June, 2025Data from NCSBE; graph and analysis by authors. All but the Libertarian and Green Party registrants were converted to Unaffiliated on June 24, 2025.Figure 1 Long description.

Figure 1

Table 1 Comparing Demographics by Political PartyTable 1 Long description.

Figure 2

Figure 2 Number of Party Switches to and from the No Labels Party by MonthData from NCSBE; graph and analysis by authors. Party switching was frozen in March and April 2024 because of the North Carolina primary elections.Figure 2 Long description.

Figure 3

Figure 3 Party-Switching Patterns of No Labels RegistrantsData from NCSBE; graph and analysis by authors.Figure 3 Long description.

Figure 4

Table 2 Opinions on No Labels Party in Fall 2023 and Spring 2024Table 2 Long description.

Figure 5

Table 3 Ordinal Logistic Regression on Knowledge of No Labels, Likelihood of Voting for No Labels, and Position on No Labels’ InfluenceTable 3 Long description.

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