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Quinlingualism in the Maghreb?

English Use in Moroccan Outdoor Advertising

Published online by Cambridge University Press:  09 July 2019

Bouchra Kachoub  and
Suzanne K. Hilgendorf
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Extract

The widespread use of English in advertising around the world has received considerable attention in recent decades. A number of researchers have looked at this practice in European countries such as France, Germany, Greece, and Italy (e.g. Martin, 1998, 2002, 2006, 2007, 2008; Hilgendorf & Martin, 2001; Oikonomidis, 2003; Vettorel, 2013). Other scholars have examined this phenomenon in various contexts in Asia, for instance in India, Iran, and Russia (e.g. Bhatia, 1987, 1992, 2006, 2007, 2012; Ustinova & Bhatia, 2005; Bhatia & Baumgardner, 2008; Baumgardner & Brown, 2012). One part of the world, however, drawing relatively little scholarly attention to date has been the Maghreb region of northern Africa.

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Type
Research Article
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English Today , Volume 36 , Issue 2 , June 2020 , pp. 3 - 16
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Copyright © Cambridge University Press 2019

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