Intracultural ethnographic research involves studying the flows of culture(s) in all its different expressions – national, occupational, functional, and so on – as they function, co-evolve, and affect the day-to-day lives of individuals within a single organization. The focus here is on the internal organizational challenges and dynamics that are ubiquitous to such complex cultural contexts as foreign direct investments, cross-national mergers and acquisitions, and international joint ventures. The micro context of these kinds of organizations is in fact the global meeting ground where people experience the everyday challenges of working with diverse Others in today’s culturally complex world. Part I of this book explores the challenges and opportunities facing organizations when there are competing national cultural assumptions around how work is done, language differences, and multiple sources of power and influence.