Consumer Psychology of Individuals

doi:10.1017/9781009243957.002

1 - Consumer Psychology of Individuals

Published online by Cambridge University Press: 30 March 2023

Edited by

Cait Lamberton ,

Derek D. Rucker and

Stephen A. Spiller

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Cait Lamberton: Affiliation:
Wharton School, University of Pennsylvania
Derek D. Rucker: Affiliation:
Kellogg School, Northwestern University, Illinois
Stephen A. Spiller: Affiliation:
Anderson School, University of California, Los Angeles

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Type: Chapter
Information: The Cambridge Handbook of Consumer Psychology , pp. 5 - 270

DOI: https://doi.org/10.1017/9781009243957.002 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2023

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1 - Consumer Psychology of Individuals

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