Imaginings play a crucial role in accounting for fictionality, but what are they? Focusing on those invited by fictions, this chapter argues for the deflationary view that imaginings are just entertainings, I=E. This view was standard in early analytic philosophy, but few current writers appear to hold it. The chapter critically addresses an argument by Walton against I=E that may contribute to explaining this turn; some who espouse views that are otherwise close to I=E endorse this argument against it. In response to Walton’s argument, the chapter invokes a point suggested by Walton himself: Many imaginings – i.e., entertainings, on the view defended here – are mental episodes that agents launch for a purpose. The chapter also appeals to this fact to dispose of a miscellany of other contemporary considerations against I=E. In addition to answering objections, the chapter offers a positive consideration in favor of I=E: to wit, that it may help to establish the imagination as a fundamental, irreducible mental attitude – a view that many philosophers do endorse.