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13 - Credibility and the US Intervention in Vietnam in the Era of Incomplete US Hegemony

from Part IV - The High Cold War in Asia

Published online by Cambridge University Press:  25 November 2025

Stephan Haggard
Affiliation:
University of California, San Diego
David C. Kang
Affiliation:
University of Southern California
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Summary

This chapter revisits the role of prestige and credibility in the US decision to intervene in Vietnam in 1965. Why was the Johnson administration so concerned about losing prestige and credibility in Southeast Asia when the United States was widely acknowledged as the regional hegemon? This chapter argues that US hegemony in East Asia in the 1950s and 1960s was incomplete both in terms of its reach and “buy in” by key actors. That incompleteness in turn predisposed America’s leaders to place a premium on maintaining US prestige and credibility in the region and on the world stage. The imperative of protecting US reputation as a “guarantor” became a principal cause of the Johnson administration’s decision to fight in Vietnam in 1965. One implication of this argument is that the role of prestige and credibility concerns in shaping US decision-making is not a constant, it varies with the extent of US hegemony.

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