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4 - The Square Peg

Why the Environment Won’t Fit Management Models

Published online by Cambridge University Press:  27 December 2025

Valentina Gentile
Affiliation:
Luiss University of Rome
Eric W. Orts
Affiliation:
Wharton School, University of Pennsylvania
Andreas Rasche
Affiliation:
Copenhagen Business School
Alan Strudler
Affiliation:
Wharton School, University of Pennsylvania
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Summary

Firms operating in environmentally vulnerable contexts will inevitably face difficult cases where long-term profits clash with environmental values. This remains true even with enlightened management and strong regulation. Yet, business models fail to acknowledge this inconvenient truth. This chapter explains why current business models reach an "outer boundary" in their ability to incorporate intrinsic values such as environmental integrity. It introduces two key concepts: the efficiency model and the value gap. Efficiency models use terminology designed either to optimize the allocation of scarce resources toward measurable future goals or to explain the optimal achievement of past goals. A value gap arises when ideal social corporate action diverges from ideally efficient corporate action. The presence of large, recurring value gaps in extractive industries signals the need for fundamental changes – both in corporate decision-making and in the business models that shape it.

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