We’re in the failure business
from Part V - Reflections
Published online by Cambridge University Press: 04 November 2025
In creative work, as all of life, failure is inevitable. In this chapter, artists talk about how they feel about failure, how they incorporate it into their future work, and how it affects their attitudes toward creativity. They discuss how it can open new areas of creativity that they might otherwise not have considered. The artists also share their definitions of failure, which vary widely. Some artists dwell on failure regularly while others try their best to avoid such thoughts. They also talk about how they cope with failure.
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