This chapter examines epiphany and its place in personal religion by focusing on narratives that feature Athena as the epiphanic deity across different periods, locales, and media. In all cases, Athena is construed as engaging closely with personal requests and concerns of particularly diverse nature from military excellence and political dominance to enhancement of socio-religious capital, and, perhaps more surprisingly, health. Athena’s epiphanies have thus been identified as particularly pertinent for our purposes, as they highlight the grey area that oscillates between personal and poliadic spheres of religious action, thus allowing us to witness the close and complex correlations between the two. Even if the two spheres draw from a common stock of religious schemata and behaviours, contrasting them reveals a wealth of useful information about how personal religious appropriation and innovation are situated in relation to more established forms or expressions of poliadic religious action. Above all, this contrast shows how even groundbreaking religious innovations needed to be anchored properly in easily recognisable, time-tested, and well-established religious schemata.