Chapter 4 first tackles the early reception of the concept of Weltliteratur in German criticism. I argue that these discussions, informed by the emergent economic and cultural nationalism of the 1830s-40s, offered a protectionist critique of free trade cosmopolitanism. Based on the conviction that untrammelled exchange assisted the exploitation of less developed trading partners, protectionists such as Friedrich List agitated for the temporary restriction of imports in support of domestic productive forces. Echoing these doctrines, world literature was associated with an overgrown translation industry that advanced the expansion of already hegemonic foreign literatures, wiping out demand for home-grown products in budding national markets. This combination of commercial self-protection and cultural self-defence was taken up in wider regions of East-Central Europe, especially in Hungary. The second part of the chapter discusses the shifting positions of world literature in Hungarian criticism between the 1840s and 1860s, as represented by the work of János Erdélyi and Hugó von Meltzl and their alternate strategies of self-assertion and self-expansion from a minor-marginal position.