What other issue has brought together environmentalists, consumer protection advocates, free marketeers, labor unions, antitrust organizations, and civil rights groups? Chapter 7 explains how that all came about in the direct sales movement. But while this “strange bedfellows” public interest group coalition should have appealed to both political parties, translating it into tangible political support has been much harder. Nothing has been more central to this challenge than the eccentric and increasingly divisive person of Elon Musk, whose budding bromance with Donald Trump may again shift the political story of direct sales in unpredictable ways in coming years.