Skip to main content Accessibility help
×
Hostname: page-component-77c78cf97d-hf2s2 Total loading time: 0 Render date: 2026-04-24T14:30:05.459Z Has data issue: false hasContentIssue false

Section 1 - Introduction

Published online by Cambridge University Press:  01 July 2021

Edward A. Wasserman
Affiliation:
University of Iowa
Get access

Summary

In my book, I explore the origin and evolution of a variety of behavioral innovations – including the Butterfly Stroke, the High Five, and the Heimlich Maneuver – which appear to have been ingeniously and foresightfully designed. More commonly, however, these creative acts have actually arisen “as if by design.” This revelation requires a much more thorough look into the histories of these innovations in order to better understand the very nature of behavioral creativity. What emerges is an intricate web of causation involving three main factors: context, consequence, and coincidence. By concentrating on the process rather than the product of innovation, I elevate behavior to its proper place – at the very center of creative human endeavor – for it is truly behavior that produces the innumerable innovations that have captivated thinkers’ imagination. Those most splendid theories, goods, and gadgets would never have come into being without the behaviors of their inventors.

Information

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • Introduction
  • Edward A. Wasserman, University of Iowa
  • Book: As If By Design
  • Online publication: 01 July 2021
  • Chapter DOI: https://doi.org/10.1017/9781108774895.001
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Introduction
  • Edward A. Wasserman, University of Iowa
  • Book: As If By Design
  • Online publication: 01 July 2021
  • Chapter DOI: https://doi.org/10.1017/9781108774895.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Introduction
  • Edward A. Wasserman, University of Iowa
  • Book: As If By Design
  • Online publication: 01 July 2021
  • Chapter DOI: https://doi.org/10.1017/9781108774895.001
Available formats
×