Skip to main content Accessibility help
×
Hostname: page-component-77c78cf97d-v4t4b Total loading time: 0 Render date: 2026-05-03T13:05:48.285Z Has data issue: false hasContentIssue false

31 - The Imagination Principle in Multimedia Learning

from Part VII - Principles Based on Generative Activity in Multimedia Learning

Published online by Cambridge University Press:  19 November 2021

Richard E. Mayer
Affiliation:
University of California, Santa Barbara
Logan Fiorella
Affiliation:
University of Georgia
Get access

Summary

Mental imagery is a generative learning strategy that encourages students to construct a mental representation – a mental image – of the content of a text. Mental images are valuable tools for thinking and learning because they provide a framework for remembering, organizing, and elaborating text information. The research base indicates that mental imagery strategies facilitate not only recall, but also comprehension and transfer performance. An important boundary condition is that students need to receive appropriate instructional support for imagining. Instructional support has been found to consistently improve learning performance across outcome measures for children and adults. Types of support range from training students on how to imagine text content to providing specific instructions on what to imagine, or offering additional material like external pictures.

Information

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×