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8 - Competing Stories of Self-Help Before 1936

Published online by Cambridge University Press:  30 October 2025

Pamela Walker Laird
Affiliation:
University of Colorado Denver
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Summary

Americans’ zeal for mobility intensified after the Civil War, and self-help recipes offered ways to achieve it. But “self-help” is not the same as “self-made,” as Frederick Douglass explained. Many argued that individuals and communities benefit through mutual assistance. People outside of the mainstream who engaged in collective self-help were often undermined by powerful authorities who attacked communal codes. In 1887, federal legislation further dispossessed Native Americans with the Dawes Severalty Act in the name of individualism. In 1892, Pittsburgh’s highly collaborative industrialists suppressed labor organization using their collective resources of law and armed force. Collective self-help was central to African Americans’ efforts to improve their lives despite the weight of discriminatory laws and social bigotry. The motto “Lifting as We Climb” reflected their sense of mutual obligation. Storytellers in the mainstream rebuffed others’ ethos of collective self-help while claiming self-made success for those they championed. "Positive thinkers" such as Dale Carnegie promised success for those who "believed" enough. "Self-made" success was deeply embedded in 1920s culture.

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