This chapter tells the story of how Terence Conran’s Habitat shops promoted a range of goods that were eclectic in style but were all part of a taste for informal living and often included rustic furnishings and utensils. Starting in 1964 Habitat quickly moved from being a boutique furnishing shop to being a mainstay of the British high street, taking a role equivalent in furniture and domestic goods to that represented by Sainsbury’s in groceries. The chapter looks at the importance of the merger with Lupton Morton and the use of catalogues to promote a lifestyle of Habitat living. The chapter details the kinds of displays that the shop became famous for and how Terence Conran described the role of the shop in promoting what he called ‘solid citizen’ furniture. The chapter ends by looking at the way the novelist Angela Carter described the shop in New Society.