This chapter explores the complicated American discourses surrounding the rapid reversal of Germany from enemy to ally in the Cold War era. It shows that a diverse range of actors – both American and (West) German, state and non-state, and public and private – produced and debated conflicting images of Germany. One part of the story is how different groups fought over the shaping of American understanding of Deutschtum (or Germanness) through the mass media. Another, equally important, part is how the fruits of these efforts (articles, books, films, television programmes, etc.) were interpreted by those Americans who consumed them. When taken together, they illustrate how images of Germany were more about the American understanding of self than the American understanding of Germanness.