Chapter 4 extends the focus on feminist analyses of communication in relation to Lea Lublin’s work in France and Argentina in the 1960s and 1970s. During May 1968, in the midst of the protests, strikes and sit-ins that brought Paris to a halt, Lublin exhibited herself with her baby during the Salon de Mai. This sparked multiple actions that sought to denaturalise received social processes, images and ideologies, particularly the sedimentation of communicative habits. Lublin’s interests parallel those of the Collectif d’art sociologique in France, and were contextualised within the transnational cybernetic and sociological frameworks for performance and conceptual art devised by the Buenos Aires-based Centro de Arte y Comunicación. However, Lublin’s denaturalisation exercises diverged from these organisations because of their strongly feminist commitments and engagement with the gendered politics of socialisation.