Published online by Cambridge University Press: 22 September 2009
Imagine a world that gets progressively cleaner …
Vivendi advertisement (1999)… the fundamental assumption [is] that economic growth and the resolution of ecological problem can, in principle, be reconciled … ecological modernization suggests that the recognition of the ecological crisis actually constitutes a challenge for business. Not only does it open up new markets and create new demands; if executed well, it would stimulate innovation in methods of production and transport, industrial organization, consumer goods …
Maarten Hajer, The Politics of Environmental Discourse (1995: 26, 32–3)From opposition to coop(era)tion
As I suggested in chapter 1, it is possible to place the different strategies, or approaches, in the world of environmental politics along a continuum between two poles, or opposing “cultural formations”. On the one hand there is the dominant formation of green business, or commerce, which seeks to divert environmentalism into profit-making directions, integrating the quest for sustainable development into processes of global corporate expansion. On the other hand there are the various “residual formations” of ecological resistance, or critical ecology, which tend to draw environmental struggles into all sorts of political and social campaigns: for justice and equity, community and consumer empowerment, as well as for cultural survival and local resistance to the various effects and repercussions of globalization.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.