Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-wg55d Total loading time: 0 Render date: 2024-05-18T17:03:12.942Z Has data issue: false hasContentIssue false

10 - Recording the focus group discussion

Published online by Cambridge University Press:  12 January 2010

Monique M. Hennink
Affiliation:
Emory University, Atlanta
Get access

Summary

Introduction

The systematic analysis of the information gained through focus group discussions is what distinguishes the academic use of focus group discussions from market research approaches (Bloor et al. 2001). Obtaining an accurate record of the group discussion is therefore critical. Focus group discussions are typically recorded in two ways, by using a tape recorder and by taking written notes during the session. Tape-recording the group discussion is most preferred, as it provides a verbatim record of the issues discussed and greatly increases the data quality. Tape-recording the discussion also overcomes the shortcomings of relying on written notes from the discussion, which may be incomplete, inaccurate or selectively recorded. Although tape-recording the group discussion remains the ideal, not all participants may give consent for tape-recording the discussion and therefore note-taking remains an important back-up. This chapter describes the methods of recording the information from focus group discussions, and highlights common issues with recording the discussion, particularly in international focus group research. The chapter also describes methods of collecting additional information about participants through pre- and post-session questionnaires.

Note-taking

Each group discussion should have a note-taker in attendance whose role is to make a written record of the key issues raised in the discussion. A note-taker should always be present even if the discussion is being tape-recorded, as the notes will be critical if the recording equipment fails, the recording is inaudible or the tapes are lost.

Type
Chapter
Information
International Focus Group Research
A Handbook for the Health and Social Sciences
, pp. 193 - 203
Publisher: Cambridge University Press
Print publication year: 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×