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1 - Introduction to Multimedia Learning

Published online by Cambridge University Press:  05 June 2012

Richard E. Mayer
Affiliation:
University of California, Santa Barbara
Richard Mayer
Affiliation:
University of California, Santa Barbara
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Summary

Abstract

People can learn more deeply from words and pictures than from words alone. This seemingly simple proposition – which can be called the multimedia learning hypothesis – is the main focus of The Cambridge Handbook of Multimedia Learning. Each of the 35 chapters in this handbook examines an aspect of the multimedia learning hypothesis. In particular, multimedia researchers are interested in how people learn from words and pictures, and in how to design multimedia learning environments that promote learning. In this chapter, I provide a definition of multimedia learning, offer a rationale for multimedia learning, outline the research base for multimedia learning, and draw distinctions between two approaches to multimedia design, three metaphors of multimedia learning, three kinds of multimedia learning outcomes, and two kinds of active learning.

What Is Multimedia Learning?

Table 1.1 summarizes definitions of multimedia, multimedia learning, and multimedia instruction.

Multimedia

The term multimedia conjures up a variety of meanings. You might think of sitting in a room where images are presented on one or more screens and music or other sounds are presented using speakers – that is, multimedia as a “live” performance. Alternatively, you might think of sitting in front of a computer screen that presents graphics on the screen along with spoken words from the computer's speakers – that is, multimedia as an online lesson.

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