Book contents
- Frontmatter
- Dedication
- Foreword
- Contents
- Contributors
- Preface
- Part I The Environment of International Business
- Part II Strategy and Entrepreneurship in International Business
- 6 Dewak: The positioning and growth of a born global software firm from a developing country
- 7 Qingdao Applied Chemistry Company (Kingking): Pivoting into a new global strategy
- 8 Bangkok Dusit Medical Services Public Company Limited: Healthy international expansion
- 9 The growth and internationalisation of Geely – the Chinese car manufacturer
- 10 Parking Creators International
- 11 Tasty Southern Seeds
- 12 Introducing innovations in education: The Ateneo Graduate School of Business
- Part III Managing People in International Business
- Part IV Operating in International Markets
- References
12 - Introducing innovations in education: The Ateneo Graduate School of Business
Published online by Cambridge University Press: 05 August 2013
Book contents
- Frontmatter
- Dedication
- Foreword
- Contents
- Contributors
- Preface
- Part I The Environment of International Business
- Part II Strategy and Entrepreneurship in International Business
- 6 Dewak: The positioning and growth of a born global software firm from a developing country
- 7 Qingdao Applied Chemistry Company (Kingking): Pivoting into a new global strategy
- 8 Bangkok Dusit Medical Services Public Company Limited: Healthy international expansion
- 9 The growth and internationalisation of Geely – the Chinese car manufacturer
- 10 Parking Creators International
- 11 Tasty Southern Seeds
- 12 Introducing innovations in education: The Ateneo Graduate School of Business
- Part III Managing People in International Business
- Part IV Operating in International Markets
- References
Summary
Changing trends in business education have made it necessary for business schools across the world to rethink their programs and curricula, their student composition and their ability to innovate and retain competitiveness, as well as their openness to internationalisation. This case study focuses on a business school in the Philippines that sought to reposition itself, and in particular its MBA programs, in a highly competitive and globalised business education sector.
The Ateneo Graduate School of Business
Founded in 1859 in the City of Manila, the Ateneo de Manila University (ADMU) started when it entrusted its administration of the Escuela Municipal de Manila to the Spanish Jesuit priests. The Jesuits expanded the school’s curriculum, introduced new and dynamic degree programs and renamed it the ‘Ateneo Municipal de Manila’. Further developments led to the establishment of the Graduate School of Ateneo de Manila in 1948, with initial offerings being the Master of Arts programs in education and English. Other fields of study were gradually added, and in 1964, the Master of Business Administration (MBA) was introduced. In 1966, after a number of reorganisations, the Ateneo Graduate School of Business (AGSB) was established.
The AGSB’s vision statement reflected its intent:
To be a leading management educational institution in the Asia-Pacific region for the business practitioner seeking to become a professional and ethical business leader committed to nation building.
Information
- Type
- Chapter
- Information
- Dynamics of International Business: Asia-Pacific Business Cases , pp. 125 - 134Publisher: Cambridge University PressPrint publication year: 2013
References
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2008, Interview with Asuncion M Sebastian, 3 November, Makati City.
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