This part of the book discusses the importance of management and marketing skills for librarians. It is highly likely that even in the first professional post new entrants to the profession gain after graduation they will be involved in some kind of management role, be it managing staff, managing budgets, developing policy or strategy documents, or implementing change within the organization. As their career develops they are likely to be involved in such decision-making with increasing regularity, thus an understanding of management theories and how they impact on the practice of librarianship is essential.

Management and marketing are skills that are applicable to many other professions as well as librarianship. Good professionals need to understand more than the unique skills of their chosen vocation if they are to be effective at practising their profession, and thus an understanding of how organizations function and how the professional operates within that structure is vital for professional success. The chapters in this section are arranged as follows:

A list of further reading follows.

After reading this part readers should be familiar with: