This chapter establishes what it means to do discourse analysis. This is done by defining discourse analysis and providing examples of discourse. The chapter offers a practical overview of how the discourse in discourse analysis fits within the research process. The examples of discourse that are introduced in this chapter are grammar, actions and practices, identities, places and spaces, stories, ideologies, and social structures. After reading the chapter, readers will know what discourse analysis is; understand that there are many types of discourse; know that discourse is an object of study; and understand how an object of study fits within a research project.

The chapter establishes the role of context in an analysis. This is done by defining context, presenting a context continuum that can be used to understand an object of study, and introducing the types of conditions that shape understandings of discourse. Six different approaches to studying context are discussed in this chapter: systemic functional linguistics, the SPEAKING model, frames, indexicality, contextualization cues, and next-turn proof procedure. After reading this chapter, readers will understand what context is and why it is important; be able to study context using different models and constructs; and know how discourse and context work together to create meaning.

This chapter reviews the perspectives and levels of an analysis that inform how an observation is made. This is done by demonstrating that there are two perspectives (language use and the human factor) and five levels (summation, description, interpretation, evaluation, and transformation) of analysis in discourse analysis. These perspectives and levels can be used to understand the frameworks of established methodologies, such as conversation analysis, critical discourse analysis, and narrative analysis. After reading this chapter, readers will know that the analytic process can combine different perspectives and levels of analysis.

This chapter extend the discussion of the basic principles of stylistics by introducing some of its core activities. In particular, it considers the origins of stylistics in Russian formalism. The chapter shows how the principles that underpinned this literary movement were combined with the emerging descriptive techniques of linguistics to offer an insight into meaning that placed the text at the heart of the interpretative enterprise.

The chapter demonstrates that selecting an object of study is a consequential part of doing discourse analysis. Selecting an object of study requires considering many planning and analytic issues that are often neglected in introductory books on discourse analysis. This chapter reviews many of these planning and analytic issues, including how to organize and present data. After reading the chapter, readers will know how to structure an analysis; understand what data excerpts are and how to introduce them in an analysis; be able to create and present an object of study as smaller data excerpts; and know how to sequence an analysis.

This chapter seeks to achieve two main objectives. First, it revisits some of the broad theoretical principles first raised in Chapter 1 and discusses how these might influence the decisions made by stylisticians planning their research projects. Second, the chapter reviews the main methodological decisions which need to be made in planning stylistics projects, irrespective of the specific theoretical approach being used. The chapter aims to provide both the experienced and novice researcher in this field with a means by which to locate their own work in the context of stylistics as a whole. In so doing, the chapter considers both qualitative and quantitative approaches to text analysis. Concerning the latter, the chapter will outline particularly the advances made in recent years in what has come to be called corpus stylistics. Following a discussion of the theoretical and methodological aspects of research in stylistics, the chapter draws some general conclusions about the nature of stylistic research and how to navigate the field as a researcher.