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Rigorously revised, with brand new chapters on additional private sources of funding, due diligence, sustainable finance, and deep tech investing, the second edition of this successful textbook provides a cutting-edge, practical, and comprehensive review of the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, this engaging text will help entrepreneurs, students, and early-stage investors to make sound financial decisions at every stage of a business' life. The text is grounded in sound theoretical foundations with a strong European perspective and reference to the Middle East and Africa. New case studies and success stories, and up-to-date perspectives from experts and the media, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for graduate and undergraduate students in entrepreneurship, finance, and management programmes, as well as aspiring entrepreneurs and early-stage investors in any field.
This undergraduate biological psychology textbook offers a critical introduction to brain and behavior. Psychology lectures open with 'the brain is the most complex and mysterious object in the universe', only to quickly reduce that complexity by teaching simplified models. This textbook challenges these narratives by focusing on the latest neurotechnological advances, to clarify the limits of current models, and to inspire the development of safe and accessible technologies for human use. Its central aim is to promote critical thinking and inspire students to pose novel research questions that build from current advances. It is an ideal textbook for instructors who are eager to push beyond a conventional introductory curriculum. Beautifully illustrated and full of practical applications, it is accompanied by teaching slides and a test bank.
Reading Biblical Greek is aimed at students who are studying New Testament Greek for the first time, or refreshing what they once learned. Designed to supplement and reinforce The Elements of New Testament Greek, by Jeremy Duff, each chapter of this textbook provides lengthy, plot-driven texts that will be accessible as students study each chapter of The Elements. Each text is accompanied by detailed questions, which test comprehension of content from recent lessons and review challenging topics from previous chapters. The graded nature of the texts, together with the copious notes and comprehension questions, makes this an ideal resource for learning, reviewing or re-entering Greek. The focus of this resource is on reading with understanding, and the exercises highlight how Greek texts convey meaning. Finally, this book moves on from first-year Greek, with sections that cover the most important advanced topics thoroughly.
This engaging textbook provides a unique introduction to language and society, by showing students how to tap into the linguistic resources of their communities. Assuming no prior experience of linguistics, it begins with chapters on introductory methods and ethics, creating a foundation for students to think of themselves as linguists. It then offers students the sociolinguistics tools they need to look both locally and globally at language and the social issues with which it interacts. The book is illustrated throughout with examples from 98 distinct languages, enabling students to connect their local experiences with global ones, and each chapter ends with classroom and community-focused exercises, to help them discover the underlying rules that shape language use in their own lives. Students will gain a greater appreciation for, and understanding of, the linguistically diverse and culturally complex sociolinguistic issues around the world, and how language interacts with multiple domains of society.
New Zealand was the last major landmass, other than Antarctica, to be settled by humans. In A Concise History of New Zealand Aotearoa, Philippa Mein Smith beautifully narrates the story of this rugged and dynamic land, from its origins in Gondwana, between 60 and 100 million years ago, its late settlement by Polynesian voyagers, and its colonisation by Europeans (and the exchanges that made these peoples Māori and Pākehā) to the dramatic struggles over land and efforts to manage global forces into the twenty-first century. The third edition continues to unravel key moments in distant and recent history – the signing and continuation of the Treaty of Waitangi (Te Tiriti o Waitangi), the Gallipoli landings, the sinking of the Rainbow Warrior, and earthquakes – showing their roles in nation-building myths and connecting them with the less dramatic forces, economic and social, that have shaped contemporary New Zealand.
This innovative textbook has been designed with approachability and engagement at its forefront, using language reminiscent of a live lecture and interspersing the main text with useful advice and expansions. Striking a balance between theoretical- and experimental-led approaches, this book immediately immerses the reader in charge and neutral currents, which are at the core of the Standard Model, before presenting the gauge field, allowing the introduction of Feynman diagram calculations at an early stage. This novel and effective approach gives readers a head start in understanding the Model's predictions, stoking interest early on. With in-chapter problem sessions which help readers to build their mastery of the subject, clarifying notes on equations, end of chapter exercises to consolidate learning, and marginal comments to guide readers through the complexities of the Standard Model, this is the ideal book for graduate students studying high energy physics.
Empirical research papers are a mix of technical skill and unwritten insider information. Providing practical guidance on how to design, analyze, and write about research, this engaging second edition is fully updated with expanded coverage of finding and using data, a topical running example, and new appendices introducing quantitative analysis techniques. It covers everything from crafting a question, theory, and hypotheses to choosing a research design, acquiring and analyzing data, drafting, peer review, and presenting your work. Practical strategies are combined with a step-by-step breakdown of every stage of the research design and writing processes, conveyed with clarity and humor. The intuitive presentation illustrates the core insights and concepts in a lively and accessible manner for readers, including those with no mathematical background and from fields beyond political science. New 'Common Challenges' boxes join a wealth of inspiring pedagogical features. Online resources include a revised Instructor's Manual, exercises and essays.
Learn to program more effectively, faster, with better results… and enjoy both the learning experience and the benefits it ultimately brings. This undergraduate-level textbook is motivated by Formal Methods, encouraging habits that lead to correct and concise computer programs; but its informal approach sidesteps reliance on Formal Logic that programmers are sometimes led to believe is required. Instead, a straightforward and intuitive use of simple 'What's true here' comments encourages precision of thought without prescription of notation. Drawing on decades of the author's experience in teaching/industry, the text's careful presentation concentrates on key principles of structuring and reasoning about programs, applying them first to small, understandable algorithms. Then students can concentrate on turning those reliably into their corresponding –and correct– program source-codes. The text includes over 200 exercises, with full solutions available online for instructors' use, plus mini-projects and automated quizzes to support instructors in building their own courses.
Aimed at advanced undergraduate and graduate-level students, this textbook covers the core topics of quantum computing in a format designed for a single-semester course. It will be accessible to learners from a range of disciplines, with an understanding of linear algebra being the primary prerequisite. The textbook introduces central concepts such as quantum mechanics, the quantum circuit model, and quantum algorithms, and covers advanced subjects such as the surface code and topological quantum computation. These topics are essential for understanding the role of symmetries in error correction and the stability of quantum architectures, which situate quantum computation within the wider realm of theoretical physics. Graphical representations and exercises are included throughout the book and optional expanded materials are summarized within boxed 'Remarks'. Lecture notes have been made freely available for download from the textbook's webpage, with instructors having additional online access to selected exercise solutions.
While most programmes in neuroscience are understandably built around imparting foundational knowledge of cell biology, neurons, networks and physiology, there is less attention paid to critical perspectives on methods. This book addresses this gap by covering a broad array of topics including the philosophy of science, challenges of terminology and language, reductionism, and social aspects of science to challenge claims to explanation and understanding in neuroscience. Using examples from dominant areas of neuroscience research alongside novel material from systems that are less often presented, it promotes the general need of scientists (and non-scientists) to think critically. Chapters also explore translations between neuroscience and technology, artificial intelligence, education, and criminology. Featuring accessible material alongside further resources for deeper study, this work serves as an essential resource for undergraduate and graduate courses in psychology, neuroscience, and biological sciences, while also supporting researchers in exploring philosophical and methodological challenges in contemporary research.
Brain imaging is the foundation of cognitive neuroscience research and increasingly important for many domains in the behavioral sciences. This book provides a complete introduction to brain imaging for students, using non-technical and accessible language. Each chapter presents a specific brain imaging modality within its scientific context, addressing practical implementation, experimental design considerations, and analytical approaches. All the most commonly used techniques are covered, including fMRI, EEG, MEG, PET, TMS, FNIRS, and ECoG. By examining the latest tools in the field today, readers will develop critical skills for selecting appropriate techniques to address specific research questions in their own work. The authors draw upon their substantial experience as both researchers and educators in brain imaging and neuroscience to turn technical complexities into approachable concepts. This book provides an essential foundation for newcomers to brain imaging while offering valuable methodological insights for more advanced students.
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.
Written for students working in a range of disciplines, this textbook provides an accessible, balanced, and nuanced introduction to the field of public international law. It offers the basic concepts and legal frameworks of public international law while acknowledging the field's inherent complexities and controversies. Featuring numerous carefully chosen and clearly explained examples, it demonstrates how the law applies in practice, and public international law's pervasive influence on world affairs. Aiming not to over-emphasize any particular domestic jurisprudence or research interest, this textbook offers a global overview of public international law that will be highly valuable to any student new to the study of this very significant field. The 2nd edition has been updated to address the latest developments in the field. It includes new and current examples and cases in key areas, such as human rights law, criminal law, humanitarian law, and environmental law.
Discover the foundations of classical and quantum information theory in the digital age with this modern introductory textbook. Familiarise yourself with core topics such as uncertainty, correlation, and entanglement before exploring modern techniques and concepts including tensor networks, quantum circuits and quantum discord. Deepen your understanding and extend your skills with over 250 thought-provoking end-of-chapter problems, with solutions for instructors, and explore curated further reading. Understand how abstract concepts connect to real-world scenarios with over 400 examples, including numerical and conceptual illustrations, and emphasising practical applications. Build confidence as chapters progressively increase in complexity, alternating between classic and quantum systems. This is the ideal textbook for senior undergraduate and graduate students in electrical engineering, computer science, and applied mathematics, looking to master the essentials of contemporary information theory.
Historical Sociolinguistics is the study of the relationship between language and society in its historical dimension. This is the first textbook to introduce this vibrant field, based on examples and case studies taken from a variety of languages. Chapters begin with clear explanations of core concepts, which are then applied to historical contexts from different languages, such as English, French, Hindi and Mandarin. The volume uses several pedagogical methods, allowing readers to gain a deeper understanding of the theory and of examples. A list of key terms is provided, covering the main theoretical and methodological issues discussed. The book also includes a range of exercises and short further reading sections for students. It is ideal for students of sociolinguistics and historical linguistics, as well as providing a basic introduction to historical sociolinguistics for anyone with an interest in linguistics or social history.
This leading textbook introduces students and practitioners to the identification and analysis of animal remains at archaeology sites. The authors use global examples from the Pleistocene era into the present to explain how zooarchaeology allows us to form insights about relationships among people and their natural and social environments, especially site-formation processes, economic strategies, domestication, and paleoenvironments. This new edition reflects the significant technological developments in zooarchaeology that have occurred in the past two decades, notably ancient DNA, proteomics, and isotope geochemistry. Substantially revised to reflect these trends, the volume also highlights novel applications, current issues in the field, the growth of international zooarchaeology, and the increased role of interdisciplinary collaborations. In view of the growing importance of legacy collections, voucher specimens, and access to research materials, it also includes a substantially revised chapter that addresses management of zooarchaeological collections and curation of data.
Students will develop a practical understanding of data science with this hands-on textbook for introductory courses. This new edition is fully revised and updated, with numerous exercises and examples in the popular data science tool Python, a new chapter on using Python for statistical analysis, and a new chapter that demonstrates how to use Python within a range of cloud platforms. The many practice examples, drawn from real-life applications, range from small to big data and come to life in a new end-to-end project in Chapter 11. New 'Data Science in Practice' boxes highlight how concepts introduced work within an industry context and many chapters include new sections on AI and Generative AI. A suite of online material for instructors provides a strong supplement to the book, including lecture slides, solutions, additional assessment material and curriculum suggestions. Datasets and code are available for students online. This entry-level textbook is ideal for readers from a range of disciplines wishing to build a practical, working knowledge of data science.
Students will develop a practical understanding of data science with this hands-on textbook for introductory courses. This new edition is fully revised and updated, with numerous exercises and examples in the popular data science tool R, a new chapter on using R for statistical analysis, and a new chapter that demonstrates how to use R within a range of cloud platforms. The many practice examples, drawn from real-life applications, range from small to big data and come to life in a new end-to-end project in Chapter 11. New 'Data Science in Practice' boxes highlight how concepts introduced work within an industry context and many chapters include new sections on AI and Generative AI. A suite of online material for instructors provides a strong supplement to the book, including lecture slides, solutions, additional assessment material and curriculum suggestions. Datasets and code are available for students online. This entry-level textbook is ideal for readers from a range of disciplines wishing to build a practical, working knowledge of data science.
A comprehensive yet concise history of the English language, this accessible textbook helps those studying the subject to understand the formation of English. It tells the story of the language from its remote ancestry to the present day, especially the effects of globalisation and the spread of, and subsequent changes to, English. Now in its third edition, it has been substantially revised and updated in light of new research, with an extended chapter on World Englishes, and a completely updated final chapter, which concentrate on changes to English in the twenty-first century. It makes difficult concepts very easy to understand, and the chapters are set out to make the most of the wide range of topics covered, using dozens of familiar texts, including the English of King Alfred, Chaucer, Shakespeare, and Addison. It is accompanied by a website with exercises for each chapter, and a range of extra resources.
Only when we fully appreciate the origins and foundations of child and adolescent behaviors will we succeed in uncovering why they do what they do. By emphasizing evolutionary viewpoints of human psychological development, this textbook explains the fundamental underpinnings of young minds and how they grow. New chapters on the biological basis and cultural context of development introduce students to dynamic new debates in the field. The integrative, topical approach incorporates the perspectives that guide today's practitioners and gives students a holistic and up-to-date understanding of development. Box features highlight key debates, Section Reviews reinforce essential points, and “Ask Yourself” questions and end-of-chapter exercises encourage engagement and extend learning, supporting and enhancing student understanding. Revised and updated throughout, this comprehensive, topical textbook uniquely integrates the central themes of modern developmental theory – developmental contextualism, sociocultural perspective, and evolutionary theory – in a strong, theoretical introduction to child and adolescent development.