This article explores the formation of the University of California amidst widespread populist agitation against university leaders in the 1870s. These complaints were rooted in corruption by the Board of Regents as well as their failure to honor the requirement of the 1862 Morrill Act to offer practical training in “agriculture and the mechanic arts.” It argues that Yosemite served as a vehicle through which representatives of the University of California countered charges of elitism and fostered a reputation for trustworthy stewardship of public land. These efforts were visible to the public through literary texts, newspapers, public lectures, nature writings, and other forms of popular literature. By positioning Yosemite as a site of middlebrow intellectual exchange and an alternative to the demonstration farms established at other land grant institutions, professors such as Joseph LeConte helped quell populist critiques and strengthen affective ties to the university. The resulting shift in popular sentiment helped secure public trust in the university for the remainder of the Gilded Age and Progressive Era.