Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

2 results

  • What does agency afford the self?

  • Bradley Franks, Benjamin G. Voyer
  • Journal:
    Behavioral and Brain Sciences / Volume 41 / 2018
    Published online by Cambridge University Press:
    27 March 2018, e44

  • We welcome Doris's dual systems, social account of agency and self. However, we suggest that a level of affordances regarding agency is interpolated between those dual systems. We also suggest a need to consider joint (“we”) agency in addition to individual (“I”) agency, and we suggest a more fundamental role for culture in configuring both the values entering the dialogue that generates the sense of agency and self, and the nature of the dialogue itself.

  • 19 - The Relationship Between Marketing and Creativity

  • from Part IV - Creativity in Business
  • Edited by James C. Kaufman, University of Connecticut, Vlad P. Glăveanu, Universitetet i Bergen, Norway, John Baer, Rider University, New Jersey
  • Book:
    The Cambridge Handbook of Creativity across Domains
    Published online:
    15 September 2017
    Print publication:
    28 September 2017, pp 345-362

  • Summary

    Abstract

    In this chapter, we explore the role of creativity in marketing, and suggest that a better understanding of creativity in the marketing domain can yield unique insights for research in both creativity and marketing. We first discuss the definitions of the concept of creativity in marketing and marketing research, and its relation to other associated constructs. Second, we focus on three core domains of application for creativity in marketing: operational, strategic, and organizational. Third, we shift to consumer creativity and offer a critical overview of some of the methodological aspects of creativity research in marketing. Finally we discuss our findings and introduce key questions to be addressed in future research in the field.