Approaches to creativity commonly distinguish between F-creativity (rule-compliant use) and E-creativity (rule-breaking use). This dichotomy in part stems from a focus on grammatical constructions (‘nodes’) at the relative expense of their connections (‘links’). We approach creativity and productivity from a link-based perspective in Usage-Based Construction Grammar, and assume that productivity pertains to a unit’s inventory of links, while creativity pertains to the creation and maintenance of links. These assumptions are showcased using the into-causative (He talked me into going, They scared us into working harder). The construction is productive because it hosts a large inventory of verbal slot-fillers (talk, scare). Conversely, these slot-fillers themselves are creative because they can establish and maintain links with a construction that is not their primary host. This property is not linear: we assume that the slot-fillers’ ability to occur in unusual constructional environments reflects their general ‘creative potential’ to form and maintain (new) links within the network. In data from the Corpus of Contemporary American English (COCA), we find weak, but consistent correlations between verbs’ association with the into-causative and (i) their semantic and syntactic compatibility with the construction, and, crucially, (ii) their general flexibility and ability to establish and maintain links.