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  • 5 - Critical Intercultural Communication and the Digital Environment

  • from Part II - Theoretical Approaches
  • Edited by Guido Rings, Anglia Ruskin University, Cambridge, Sebastian Rasinger, Anglia Ruskin University, Cambridge
  • Book:
    The Cambridge Handbook of Intercultural Communication
    Published online:
    18 February 2020
    Print publication:
    23 April 2020, pp 85-95

  • Summary

    Thomas Nakayama discusses the importance of ‘critical intercultural communication’, i.e. an approach that he has proposed, defined and very substantially developed, with particular regard for interactions in an environment increasingly shaped by Facebook, Twitter, Instagram and Snapchat. Since, despite the rise of the network society, overall little attention has been paid to the ways that social media influence intercultural communication, the chapter introduces examples that allow for an in-depth exploration of the ways that social inequality is reinforced in the digital environment, as well as the ways that people utilize social media to resist that inequality.